Worker Playground, an original brand name of Macau, is inspired by the long-gone “Workers’ Sports Ground” of the city. It is conceived to revive a legacy of collective memories, so strongly held by a many people. The design sets about making men’s clothing through inputs from American and British streetwear, with a thoughtful attention to blend local elements into the entirety. Target marketing, instead of mass marketing, has always been the preferred option. Our target consumers are those who have been hit by the British, American and Japanese pop cultures of the 1980s to 1990s. They are in their maturity now, financially well-off and still packed with dreams and passion.